Visual Content Guidlines

Product Lifestyle Photos

These images could be used as product photos on product details pages, like this, as well as for social posts, emails, or other marketing channels where we need a high-quality lifestyle product photo. It should be clear that the product is the main focus of the photo.  Needs to show the product in use. 

Requirements

  • Image Resolution: 300DPI
  • Minimum Dimensions: 1500 x 1500 Pixels

Lifestyle Content with Product Integration

The boating/fishing lifestyle should be the focus of these photos, and the products secondary. These photos should have an artistic quality and be more visually pleasing than specifically advertising-focused. 

Requirements

  • Image Resolution: 300DPI
  • Minimum Dimensions: 1900 x 1900 Pixels

Before & After Images

Our before and after photos receive some of the highest levels of user engagement. Being able to demonstrate how much our products can improve the customer's boat or boating experience is a pillar of our marketing. These images should be taken from as similar of orientation/ angle/ lighting as possible. It is important that they clearly show the area the product is installed and what that area looked like both before and after the installation. 

Requirements

  • Image Resolution: 300DPI
  • Minimum Dimensions: 1500 x 1500 Pixels
Worn teak console door and rod holders on center console boat New exact replacement starboard console door and rod holders for center console boat

Short Project/Installation Videos

Provide a video that gives a rundown of the installation/setup process of a given product. These do not have to show the complete process from beginning to end but rather the key or crucial steps in the installation process. 

Requirements

  • Video Resolution: 1080p
  • Time Requirement: 15-60 Seconds
  • Orientation: Vertical

Product Features/Review Video

These videos should give an honest review of the product. They should reference why you decided it was important for your boat,  what you like about it, and maybe what improvements could be made. Ideally filmed out in the field or in your boat/garage/shop. 

Requirements

  • Video Resolution: 1080p
  • Time Requirement: 30 Seconds - 3 Minutes

Entire Project/Installation Videos

Film a video that shows the entire project process, from measuring and ordering all the way to the installed functioning product. These videos should go over the preparation, tools, and all other relevant details of the project. 

Requirements

  • Video Resolution: 1080p
  • Time Requirement: 3-15 Minutes
  • Orientation: Horizontal

Supplemental Caption/Title

Supplemental Caption/Title
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